Growth
Track your marketing and see what it earns
Put the snippet on your website, connect your pixels, record spend, and read the dashboard that does the math.
8 min read
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Open Marketing → Setup
Go to Marketing and click Setup →. There are three things on that page, each optional, each one line or two. Do all three and every dollar you spend gets tied to the clients it brought in.
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1. Put the snippet on your website
Copy the one-line `<script>` under Your website and paste it into your site's header (Squarespace: Settings → Advanced → Code Injection; Wix: Settings → Custom Code; WordPress: a header-scripts plugin). From then on Scooper counts visits, remembers what brought each person — a Facebook ad, a Google search, a Nextdoor post — and links them to the booking they make on your Scooper page. No pixel required for this part.
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2. Connect your pixels
Under Ad pixels & conversions, paste your Meta Pixel ID and Conversions API token (Events Manager → Settings → Conversions API) and, if you use them, your GA4 Measurement ID and Google Ads conversion ID/label. Save, then click Send a test event and watch it appear in Meta's Test events tab. From now on Scooper tells the platforms — from the server, so ad blockers and iPhones can't hide it — every time an ad turns into a lead, a signup, or a paid invoice with the real amount.
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3. Record what you spend
Back on Marketing, scroll to Ad spend. Type in a month's spend per channel, or Import CSV from Meta Ads Manager or Google Ads (export the campaign report; days roll up to months automatically). If ad-account connection is enabled, Connect Meta Ads / Google Ads on the Setup page and spend syncs every night.
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Read the dashboard
The top row is the answer: Spent, Revenue from new clients, Return on ad spend, Cost per new client with payback time, and Cost per lead. The By channel table breaks it down — a client is credited to the channel that first brought them, and revenue is what they've actually paid. Green ROAS is 3× or better; red is under 1×, meaning that channel costs more than it returns.
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Tracked links for everything else
For places you can't put a pixel — your Instagram bio, yard signs, flyers, your Google Business Profile — create a Tracked link. Each one counts clicks, and every lead it brings in is tagged with that channel. Click QR to get a code for print.
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